Did you know that approximately 26 million Filipinos used the e-commerce platform in buying goods? This means hundreds of thousands of Filipinos are glued to their laptops or mobile phones and doing some online shopping. You decided to take advantage of this and entered the world of e-commerce for added income.
You have a business name, you chose a platform, and you know what to sell. You also asked your family, relatives, friends, and friends of friends to share your online store and gain followers. The next challenge now is to turn those views into sales.
Here’s what you can do:
Start now.
There’s no better way to start your online business but now. Use your downtime to take good photos of your products, keep your page updated, and interact with your potential customers as much as you can. Don’t forget to introduce yourself, the type of product or service you are offering, and keep everything as detailed as possible, especially your contact details.
It’s now or never.
Post regularly.
This is a must in the world of online business. People need to see not just what you are selling but also the list of items that are still available to help them decide what to get.
The good thing about online business is that you can do it anytime, anywhere. Take advantage of your off days or breaktime to attend to your online store.
Tip: Choose one platform only, say Facebook OR Instagram. This way, it will be easier for you to manage the postings instead of having too many accounts.
Widen your target audience.
One of the things you need to establish is your target audience. You can do this by identifying a particular demographic such as single women between 20 and 35 years old, housewives, or even men aged 20 to 40 years old. This will make it easier to sell your products since you have a target customer in mind who will most likely buy what you are selling.
Still, don’t limit your audience. This is why posting content regularly is essential since someone, who is not part of your target audience, might see your online store and share what you can offer to someone who you want to target. That may convert into sales.
Share relevant posts and information that are related to your product or service.
There are tons of articles posted online. If you find something that is related to what you offer, go ahead and share it. There is a possibility that potential customers accidentally landed to your page, so s/he decided to browse it. Who knows, that person may find something s/he likes. This may turn into sales.
Offer promotions.
It could be in the form of discounts, buy one take one, first 10 customers, after-purchase discount, exclusive offer for repeat customers, and the list goes on. Boosting your online business requires creativity, so make sure you think outside the box and offer something that will entice people to buy. Just make sure to put a time limit on your promotion and you’ll still earn profit from it.
Starting an online business is one of the many ways to help you earn extra income. If this didn’t work, then that’s fine. The good thing is you tried and use your learnings and experiences the next time you try another business.